We may live in a digitally driven world, but that doesn’t mean that other marketing methods are dead. Direct mail continues to prove that it is alive and [...]
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So far alyssa has created 20 blog entries.
Kennedy Marketing Group, Inc. is excited to announce their brand new business division, Kennedy Marketing Group Appointment Driven Sales Events/Training. With 45+ combined years of industry experience, Alan Cauble [...]
We understand that many of our valued dealer customers are reeling from the devastation of Hurricane Harvey and Hurricane Irma. We want to offer our concern and wish [...]
You might know the phrase, “People buy from those they know, like, and trust.” The test drive is an important part of the car buying process, but unfortunately [...]
Good news: Customer satisfaction is on the rise in the automotive industry. According to the J.D. Power 2017 U.S. Customer Service Index (CSI) Study, customers are feeling pretty [...]
Not all websites are created equal. Your website is a direct reflection of the experience you offer customers in your dealership. Is your site crowded, spammy, and hard [...]
Are you using direct mail to enhance your Millennial marketing strategy? If not, you might be missing the boat. It turns out that Millennials are more influenced by direct advertising than [...]
Figuring out how to get us Millennials onto the sales floor is a big headache for dealers. However, contrary to popular belief, 64 percent of Millennials still believe [...]
There are big changes on the horizon for car manufacturers. The market is becoming increasingly competitive, and OEMs and major tech giants alike are investing billions to develop [...]
The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]