Blog 2017-06-07T18:29:03+00:00

KMG Automotive Marketing Blog

Keep up with the latest news and trends in the automotive industry.

What Makes Your Customers Happy? (Study)

Good news: Customer satisfaction is on the rise in the automotive industry. According to the J.D. Power 2017 U.S. Customer Service Index (CSI) Study, customers are feeling pretty [...]

How To Make The Test Drive More Enjoyable

Figuring out how to get us Millennials onto the sales floor is a big headache for dealers. However, contrary to popular belief, 64 percent of Millennials still believe [...]

Are Millennials Buying Cars? (Infographic)

The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]

Tips for Building Trust with Service Customers

Building trust with service customers is an ongoing challenge, and dealers often overestimate how much customers actually trust them. A recent survey by MAX Digital reported that nearly [...]

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