Blog 2017-06-07T18:29:03+00:00

KMG Automotive Marketing Blog

Keep up with the latest news and trends in the automotive industry.

How To Make The Test Drive More Enjoyable

Figuring out how to get us Millennials onto the sales floor is a big headache for dealers. However, contrary to popular belief, 64 percent of Millennials still believe [...]

Are Millennials Buying Cars? (Infographic)

The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]

Tips for Building Trust with Service Customers

Building trust with service customers is an ongoing challenge, and dealers often overestimate how much customers actually trust them. A recent survey by MAX Digital reported that nearly [...]

How to Maximize Profits During a Recall

Since the start of 2015, there have been more than 100 million vehicle recalls in the United States. A major pain point for the automotive industry is figuring out [...]

What is Your Database Trying to Tell You?

Data is one of your dealership’s most valuable assets. Between your own database and third-party vendors, you have endless opportunities to target current customers, conquest vehicle owners, emails, [...]

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