What is VOV™?
(VOVTM) Vehicle Owner Verification is our proprietary data service that identifies which customers in your database still own or no longer own their vehicle. Using the VIN and last transaction date to determine if a title transfer has occurred, we can separate active titles from transferred titles in your database. Once we identify the transferred title records, we customize a new message to encourage those customers to come back to your dealership.
“I am a believer! Over multiple campaigns KMG has tested 14,342 of our customer sales and service records using their Vehicle Owner Verification process. Of the 14,342 records, 3,057 no longer owned the vehicle on file so we sent them a different message. On our first campaign using 10,000 records KMG helped us sell 180 vehicles for a 1.8% conversion on sales and we serviced 1,670 vehicles for a 16.7% conversion on service, providing us a 34 to 1 ROI! We have since done 2 more campaigns that also achieved similar great results!”
-Cory Dupriest, GSM, Street Toyota
Why Does My Dealership Need VOV?
Our research has found that 20-40% of the customers in a dealership’s database no longer own the vehicle on file. When you send marketing messages to these people who no longer own the vehicle, asking to buy or trade in their car, you won’t receive much of a response; and if you do, it probably won’t be a positive one. VOV has a 95%+ accuracy rate, and we recommend running it on a semi-annual basis to keep your customer lists as fresh as possible. Clean data will enhance the success of every marketing campaign you run.
Key Features of VOV
Identifies whether or not a customer still owns their vehicle.
Uses NO personally identifiable information
95%+ accuracy rate
Recommended to run on a quarterly or semi-annual basis.
Ability to customize customer communications based on VOV™ results.
Data Optimization
Data is the most important part of your marketing campaign. If you don’t have accurate customer data, you won’t get the traffic or results you’re reaching for. Our data team is expertly trained to select the right prospects from your database to maximize response.
We send your data through a robust clean-up process to ensure the contact and vehicle information is accurate. Every list goes through NCOA (National Change of Address), and we carefully segment each list to target the most qualified records.
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