How To Make The Test Drive More Enjoyable

Figuring out how to get us Millennials onto the sales floor is a big headache for dealers. However, contrary to popular belief, 64 percent of Millennials still believe [...]

Are Millennials Buying Cars? (Infographic)

The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]