8 Statistics that Prove Direct Mail is Still Relevant
We may live in a digitally driven world, but that doesn’t mean that other marketing methods are dead. Direct mail continues to prove that it is alive and [...]
3 Ways to Make The Test Drive More Profitable
You might know the phrase, “People buy from those they know, like, and trust.” The test drive is an important part of the car buying process, but unfortunately [...]
7 Thoughts Customers Have When Visiting Your Dealership Website
Not all websites are created equal. Your website is a direct reflection of the experience you offer customers in your dealership. Is your site crowded, spammy, and hard [...]
How to Drive ROI with Ringless Voicemail
Imagine a world where you never had to endure another awkward or frustrating cold call with a customer. It may sound too good to be true, but that [...]
How to Maximize Profits During a Recall
Since the start of 2015, there have been more than 100 million vehicle recalls in the United States. A major pain point for the automotive industry is figuring out [...]
The Future of Technology in Your Service Department
Today’s consumers are more connected and tech-savvy than ever. To keep up with times, all kinds of companies from Amazon to Uber to Domino’s are evolving the way [...]
What is Your Database Trying to Tell You?
Data is one of your dealership’s most valuable assets. Between your own database and third-party vendors, you have endless opportunities to target current customers, conquest vehicle owners, emails, [...]
3 Ways Dealers Can Benefit From Data-Driven Marketing
Data is the center that drives modern marketing. Marketing is quickly moving away from mass deployment strategies and toward a customer-focused approach. Commercials, multi-media ads, radio spots and [...]
Are You Making These Common Marketing Mistakes?
In this article we’re going to cover a few of the most common mistakes we see with dealership marketing campaigns. We'll give you some helpful solutions, tips, and tricks along [...]
5 Reasons to Use Direct Mail in Your Dealership Marketing Strategy
There is no denying the rise of digital marketing in the automotive industry. Consumers today spend dozens of hours doing research online before purchasing a car. However, one [...]