What Makes Your Customers Happy? (Study)
Good news: Customer satisfaction is on the rise in the automotive industry. According to the J.D. Power 2017 U.S. Customer Service Index (CSI) Study, customers are feeling pretty [...]
What is Your Database Trying to Tell You?
Data is one of your dealership’s most valuable assets. Between your own database and third-party vendors, you have endless opportunities to target current customers, conquest vehicle owners, emails, [...]
3 Ways Dealers Can Benefit From Data-Driven Marketing
Data is the center that drives modern marketing. Marketing is quickly moving away from mass deployment strategies and toward a customer-focused approach. Commercials, multi-media ads, radio spots and [...]
Are You Making These Common Marketing Mistakes?
In this article we’re going to cover a few of the most common mistakes we see with dealership marketing campaigns. We'll give you some helpful solutions, tips, and tricks along [...]
How to Attract Qualified Sales Leads
In this article, we will briefly cover the various platforms that attract qualified leads and take a look at different strategies dealers can use to attract customers. Database Platforms [...]