There are big changes on the horizon for car manufacturers. The market is becoming increasingly competitive, and OEMs and major tech giants alike are investing billions to develop new and groundbreaking automotive technology. Autonomous driving and electrified cars aren’t far away concepts anymore. In 2016 there were 2 million electric cars on the road worldwide. By 2030, up to 15 percent of new cars sold could be fully autonomous.

Millennials are the largest generation alive today with increasing car-buying habits, and they will be a key audience for the next wave of automotive technology. Industry players are wondering how Millennials will respond to the new trends. What concerns do they have, and how accepting will they be? We interviewed some Millennials in our office to find answers.

Do you feel brand loyalty to your current car? Why or why not?

Shannon (2010 Hyundai Elantra) – Not necessarily, though I