KMG Automotive Marketing Blog
Keep up with the latest news and trends in the automotive industry.
How To Make The Test Drive More Enjoyable
Figuring out how to get us Millennials onto the sales floor is a big headache for dealers. However, contrary to popular belief, 64 percent of Millennials still believe [...]
Millennials Discuss: The Future of Car Technology
There are big changes on the horizon for car manufacturers. The market is becoming increasingly competitive, and OEMs and major tech giants alike are investing billions to develop [...]
Are Millennials Buying Cars? (Infographic)
The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]
Tips for Building Trust with Service Customers
Building trust with service customers is an ongoing challenge, and dealers often overestimate how much customers actually trust them. A recent survey by MAX Digital reported that nearly [...]
How to Drive ROI with Ringless Voicemail
Imagine a world where you never had to endure another awkward or frustrating cold call with a customer. It may sound too good to be true, but that [...]
How to Maximize Profits During a Recall
Since the start of 2015, there have been more than 100 million vehicle recalls in the United States. A major pain point for the automotive industry is figuring out [...]
The Future of Technology in Your Service Department
Today’s consumers are more connected and tech-savvy than ever. To keep up with times, all kinds of companies from Amazon to Uber to Domino’s are evolving the way [...]
What is Your Database Trying to Tell You?
Data is one of your dealership’s most valuable assets. Between your own database and third-party vendors, you have endless opportunities to target current customers, conquest vehicle owners, emails, [...]
3 Ways Dealers Can Benefit From Data-Driven Marketing
Data is the center that drives modern marketing. Marketing is quickly moving away from mass deployment strategies and toward a customer-focused approach. Commercials, multi-media ads, radio spots and [...]
Are You Making These Common Marketing Mistakes?
In this article we’re going to cover a few of the most common mistakes we see with dealership marketing campaigns. We'll give you some helpful solutions, tips, and tricks along [...]