KMG Automotive Marketing Blog
Keep up with the latest news and trends in the automotive industry.
Are Millennials Buying Cars? (Infographic)
The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]
Tips for Building Trust with Service Customers
Building trust with service customers is an ongoing challenge, and dealers often overestimate how much customers actually trust them. A recent survey by MAX Digital reported that nearly [...]
How to Drive ROI with Ringless Voicemail
Imagine a world where you never had to endure another awkward or frustrating cold call with a customer. It may sound too good to be true, but that [...]
How to Maximize Profits During a Recall
Since the start of 2015, there have been more than 100 million vehicle recalls in the United States. A major pain point for the automotive industry is figuring out [...]
The Future of Technology in Your Service Department
Today’s consumers are more connected and tech-savvy than ever. To keep up with times, all kinds of companies from Amazon to Uber to Domino’s are evolving the way [...]
What is Your Database Trying to Tell You?
Data is one of your dealership’s most valuable assets. Between your own database and third-party vendors, you have endless opportunities to target current customers, conquest vehicle owners, emails, [...]
3 Ways Dealers Can Benefit From Data-Driven Marketing
Data is the center that drives modern marketing. Marketing is quickly moving away from mass deployment strategies and toward a customer-focused approach. Commercials, multi-media ads, radio spots and [...]
Are You Making These Common Marketing Mistakes?
In this article we’re going to cover a few of the most common mistakes we see with dealership marketing campaigns. We'll give you some helpful solutions, tips, and tricks along [...]
How to Attract Qualified Sales Leads
In this article, we will briefly cover the various platforms that attract qualified leads and take a look at different strategies dealers can use to attract customers. Database Platforms [...]
Why Should You Care About Customer Experience?
Customer experience plays a huge role in the success and reputation of your dealership. 99 percent of automotive shoppers expect their car buying experience at the dealership to [...]