Figuring out how to get us Millennials onto the sales floor is a big headache for dealers. However, contrary to popular belief, 64 percent of Millennials still believe [...]
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So far Brittany Bachelot has created 23 blog entries.
There are big changes on the horizon for car manufacturers. The market is becoming increasingly competitive, and OEMs and major tech giants alike are investing billions to develop [...]
The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]
Building trust with service customers is an ongoing challenge, and dealers often overestimate how much customers actually trust them. A recent survey by MAX Digital reported that nearly [...]
Since the start of 2015, there have been more than 100 million vehicle recalls in the United States. A major pain point for the automotive industry is figuring out [...]
Today’s consumers are more connected and tech-savvy than ever. To keep up with times, all kinds of companies from Amazon to Uber to Domino’s are evolving the way [...]
Data is one of your dealership’s most valuable assets. Between your own database and third-party vendors, you have endless opportunities to target current customers, conquest vehicle owners, emails, [...]
Data is the center that drives modern marketing. Marketing is quickly moving away from mass deployment strategies and toward a customer-focused approach. Commercials, multi-media ads, radio spots and [...]
In this article we’re going to cover a few of the most common mistakes we see with dealership marketing campaigns. We'll give you some helpful solutions, tips, and tricks along [...]