There are big changes on the horizon for car manufacturers. The market is becoming increasingly competitive, and OEMs and major tech giants alike are investing billions to develop [...]
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So far Brittany Bachelot has created 22 blog entries.
The automotive industry had a big scare during the 2008-09 financial crisis, when many freshly graduated Millennials found themselves unemployed and drowning in student debt. The last thing 18 to 25-year-olds could afford to think [...]
Building trust with service customers is an ongoing challenge, and dealers often overestimate how much customers actually trust them. A recent survey by MAX Digital reported that nearly [...]
Since the start of 2015, there have been more than 100 million vehicle recalls in the United States. A major pain point for the automotive industry is figuring out [...]
Today’s consumers are more connected and tech-savvy than ever. To keep up with times, all kinds of companies from Amazon to Uber to Domino’s are evolving the way [...]
Data is one of your dealership’s most valuable assets. Between your own database and third-party vendors, you have endless opportunities to target current customers, conquest vehicle owners, emails, [...]
Data is the center that drives modern marketing. Marketing is quickly moving away from mass deployment strategies and toward a customer-focused approach. Commercials, multi-media ads, radio spots and [...]
In this article we’re going to cover a few of the most common mistakes we see with dealership marketing campaigns. We'll give you some helpful solutions, tips, and tricks along [...]
In this article, we will briefly cover the various platforms that attract qualified leads and take a look at different strategies dealers can use to attract customers. Database Platforms [...]